A Face In The Crowd (1957)

This week one of my favorites. Elia Kazan's A Face In The Crowd is simply amazing. It is mind boggling that this film received zero Oscar nominations; of course when you look at the films up for the honor that year there is not much room for argument. The Bridge Over the River Kwai, Peyton Place, Sayonara, 12 Angry Men, and Witness For the Prosecution. But still you would think they would throw it a bone, best screenplay, something. The greatest snub though was for Andy Griffith's performance as Lonesome Rhodes. That's right the future Sheriff of Mayberry; but in this role he is far from the moral Andy Taylor. He breathed a fire into the character and just took control of the film; you could easily see yourself falling under his spell like the public does in the film. And this was his film debut in a leading role! Too bad the Andy Griffith Show caused him to be typecast and kept him from receiving chances at more roles like this.

The film is set at the time when radio was still popular but slowly losing ground to the new medium of TV. A local radio personality Marcia Jeffries (Patricia Neal) is out looking for new talent to feature and discovers Larry "Lonesome" Rhodes while visiting a prison in Arkansas. While he isn't polished he has a charm that she can't help but fall for. She features Lonesome on her radio show and he quickly becomes popular to the local listeners. As his popularity grows he is asked to appear on a small TV program in Memphis. It goes well until he insults one of the sponsors of the program on air. The sponsor plans to cancel the show but soon discovers that Lonesome has actually helped increase sells. Rhodes takes to the new medium and quickly is able to build an even larger audience than his radio listeners.With the aid of an office boy of the sponsor Lonesome is able to land a deal in New York City. He now gains control of a national program and with his Southern charm and everyman appearance he is able to gain more influence; becoming the "voice of the people". As always with power comes ego and Lonesome already had plenty to spare before earning his new found fame. To him everything he touches turns to gold and he can't possibly lose. So it doesn't surprise him when the Senator of NY decides to recruit him for his run at the Presidency. Lonesome uses all his tricks and charm and to try to turn the Senator into a contender.
During all this Jeffries has watched the rise of Rhodes and is one of the few to know his true nature and his contempt for his audience. She feels betrayed by Lonesome and finally decides she must help to destroy her own creation. When she sets in motion those plans we have one of the best endings in film history.This movie is just ahead of it's time. Once again a film that shows the power of the media to create as well as destroy a persona. As well as showing how the media can be used by the right person to manipulate the public to do almost anything. Though not nominated, the movie had an excellent script, director, supporting cast and of course Andy Griffith ignited the screen with a passion rarely seen. In a vast majority of films the actor is pretty interchangeable so if it was someone else playing the role it wouldn't matter the result would be the same. That is not the case here. I can't imagine another actor in the role; Griffith possesses all the qualities of Rhodes like no other actor could. Much like you could not replace Gregory Peck in the role of Atticus Finch. I can't think of an actor past or present that could embody all the qualities of the character like Peck. I would rate Griffith's performance in my top ten of all time. So if you want a see a truly magnificent performance check this one out you won't be disappointed.